I have a hairdresser (brief pause for laugh track). Yes, my hairdresser is from Utah and says that as a result she can't help but rat up the hair. I call this phenomenon Utah Alien Hair and I am not sure why people like it... but they seem to. THEN (yes, the plot thickens) I heard about this little product. Seriously. Bumpits. I am shaking my head as we speak. Doesn't that last girl look like she stepped straight out of the University Mall?